Dole salad E-Coli recall

10/7/2005- The urgent recall of certain pre-packaged Dole salad products has called into question the safety of a popular convenience product.
The warning, which follows a potential outbreak of E. coli O157:H7 in Minnesota, could significantly dent consumer confidence in a highly lucrative sector of the convenience food market.
Pre-washed salads, which can be eaten without further washing according to the US Food and Drug Administration (FDA), encapsulate in many ways what modern consumers want; convenience, nutrition and safety. Unsurprisingly, sales topped $2.3 billion last year, according to market analyst ACNielsen.


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